Dramaquill's All Things Writing

September 6, 2013

Writing Advice: Questions from my Readers Part Four (final)

This is the last of my series and this question really made me think.

Question:  We produce newsletters for our taxpayers.  Most of them do not read them.  Now I know that small town municipal politics is not that exciting but the community I work in is very apathetic.  How can we better engage them through our publications?

I have to say that this is not an area of expertise for me and I contemplated not posting an answer to this question at first.  That being said, I am a small business owner and am always looking at new ways to engage enthusiasm amongst my existing customers as well as driving new business through my front door.

So here’s what I’ve come up with:

  • Keep your publications brief.  (You’ll have a better chance of them wanting to read something concise)
  • Make sure your newsletter is organized with headings and subheadings so that the readers can just read what really interests them or applies to them
  • Use catchy graphics for titles/subtitles or colour or highlighting
  • Keep content light and not too dry 
  • Encourage discussion from your readers on newsletter contents
  • Poll residents to see if they feel that the newsletter is of some benefit to them
  • Perhaps include one human interest story on a local towns person in every issue

Whether you’re writing a newsletter, a magazine article, something for the newspaper, or a book, you must always strive to present your best writing.  You also must promote your publication anywhere and any way you can.  After that, you simply cannot control who will and won’t read what you’ve written.

(On a side note:  I Googled your township and clicked your newsletter link.  You have a very nice, concise newsletter.  Good headlines in nice bold print.  I like the LH sidebar facts on recycling.  You also included a questionnaire to get the towns people’s opinions.  You’re definitely going about this in the right way.  Maybe at a town meeting, if you have such a thing, you could poll the people and see how they would like to receive the information?)

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January 30, 2012

Free Ezines for Writers

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One of the things I most enjoy about checking my email every day is finding a copy of one of the many *free* ezines that I subscribe to in my inbox.  It’s amazing how much free info. is there for the taking, offered up by some of today’s most respected individuals in the business. 

I’d like to share some of my favorites with my readers.  Most simply require a sign-up with your email address and that’s it.  No spamming…just access to great information.  Enjoy!  

http://www.fundsforwriters.com/FFWnewsletters.htm

http://www.writersweekly.com

http://www.writersdigest.com/subscribe/free-weekly-newsletter

http://www.writersmarket.com   (fill in sign-up box for FREE newsletter)

http://www.write4kids.com   (ezine link at very bottom of webpage)

http://www.writing-world.com/newsletter/index.shtml

http://groups.yahoo.com/group/freebiesforwriters/

I would have to say that the first four links are my all-time favorites, but any of the above ezines can provide excellent insight into this biz we call writing.

February 13, 2011

Sellingbooks.com: Great promotional tool for writers

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Writers are always looking for resources, whether it be for some aspect of the writing craft or for promotion and marketing tools.  FREE promotion and marketing definitely fits into everyone’s budget and this author was lucky to find such an opportunity at sellingbooks.com.

Run by Cathy Stucker, this website contains articles on everything from agents to writer’s block.  Many contributors provide the content and although no monetary fees are paid to contributing writers, links to their websites can be provided on all articles submitted.

Any author with a published book can contact Cathy for information on being interviewed.  That’s exactly what I did and my interview is now up on the site at the following link:

http://www.sellingbooks.com/jacqueline-mcmahon-when-love-wont-die

I hope you’ll find time to read it and find out more about my suspense novel, When Love Won’t Die.”

Please let me know if you end up using this resource and provide the link to your interview and I’ll be sure to post it here.

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